I must tell you that people often ask me how I'm able to get so much traffic to every business I own... how I'm able to find traffic sources where others can't... and so on.
Let me begin to answer that with a question of my own:
On a scale of 1 - 10 (with 10 being "super crucial"), how important is traffic to your business success? Could you survive without traffic? Could you grow your business without growing your traffic?
Most people rate traffic a 10 -- super crucial.
I, however, would give it a 7. It's important, but not the most important element of my success.
Most people think the 3 components of a successful business are: traffic, conversion, and product. I disagree. These are 7's on my scale.
So what are the 10's?
Mindset, market understanding, and habits.
I realize this may be a disappointing answer. It sure isn't sexy. But if you feel disgusted or this turns you off... then, I'm sorry, you probably aren't going to succeed. If all you want is quick, tactical fixes, you should go look elsewhere.
This isn't what most people want to hear. But I see it as my sworn duty to make you successful, even if I have to "force" you into it.
These 3 things are the reason I can get so much traffic. Once I mastered my mindset, market understanding, and habits... I could answer any traffic question I've ever faced. They are FAR more powerful than any single tactic like "get good anchor text" (though those are useful, too). I have a good
article on anchor text also
OK, let's talk about mastering your mindset.
Most people right now believe traffic building is hard. You're probably one of them. They believe this for 2 reasons:
Reason #1. They don't have a systematic way to executing their strategies and tactics. They try one technique for a few days, then read a random blog post covering a different strategy and decide to switch to that. They have no guiding process. They don't follow through. Instead, they half-ass a bunch of different stuff and as a result go nowhere.
Then they get depressed and give up.
Reason #2: all the mainstream blogs are telling you it's hard to grow your traffic. They tell you to produce great content for weeks and weeks and weeks and then you might start to get somewhere. (If I didn't know any better, I'd believe that too.)
This belief is especially detrimental because if you think something is hard, you're probably not going to give it much of a try.
OK. If either of these reasons resonate with you then the coming days will feel like a breath of fresh air...
... because I'm going to give you specific, step-by-step ways to grow your traffic. I've taken the hard thinking out of it.
I have a system that worked for me repeatedly across multiple businesses... so you don't need to come up with your own solutions. You simply need to implement what I give you. (The knowledge you'll receive is only a potential until you take action.)
I'm also going to show you how to think about your traffic... so you can come up with your own strategies.
And as this happens you'll realize traffic building isn't hard. As you'll see, it's actually quite easy.
All it takes is a little bit of intelligently applied effort.
I want to quickly touch on 3 more harmful beliefs and then destroy them.
(These are crucial. If you don't believe, deep down, that you can achieve your traffic goals... then you won't. That's why we're taking so much time to get our mindset right.)
1. Belief: you need all the paid tools you see out there.
Truth: You already have everything you need. The problem is you've been kept in the dark about what really works. (Since traffic is so crucial, most experts DON'T share their very best stuff. Why would they tell their competitors what is working?) I'm no longer in that game... so now I can share everything to set you right.
2. Belief: it takes a long time to build up traffic.
Truth: Actually, it doesn't. The reason it takes *some* people a long time is they're doing it wrong. They waste a bunch of time on the 3 Big Mistakes (which I'll cover in a few days). With the rise of social sites, it's never been easier to jump start your traffic. And it's getting easier every day.
3. Belief: You need to be an "expert" to build a high-traffic site.
Truth: you just need to be a little better than the average person in your market. If you're focused on your own learning, it's easy to rise above average. People fail at promoting their content because they don't believe in the content they've created and end up self-sabotaging themselves. If you aren't confident in your topic area, spend the next few weeks reading and trying everything you can... then come back here and my methods will turn that
knowledge into quality traffic.
OK this email has gotten pretty long. I realize you may not hear beliefs like these from many others... but then again, not many people can charge the consulting rates that I do :)
The point is, my main concern is giving you the keys to explosive growth. And the foundation to doing so is the belief you can.
Getting you to believe that is the hardest part of my job... which is why I opened your eyes to new possibilities today.
Now it's time to deep-dive into my personal "traffic-getting" system.
Look for that tomorrow.
Neil
PS -- actually, one more thing. A reader recently asked me why he should join my newsletter when he's already reading traffic blogs. It's a great question.
My thought on that initially took me back to math class. If you needed to learn calculus, would you do so by jumping around and studying random chapters?
No. You'd start at chapter 1 and work your way forward. Each chapter builds on the previous ones. You learn it systematically, step by step.
To me, learning from random blog posts is like jumping around the book. No blog out there starts you at Step 1 and walks you through becoming a master. Think about the last 3 articles you read. Did they build on each other in any way? I doubt it.
I created this newsletter to fix that... to finally provide entrepreneurs a systematic way to get lots of good traffic.
Plus, few other folks have the breadth or depth of my experience (not to toot my own horn, hehe). I've shown corporations as large as Viacom how to do this... and I've also helped the "little guy." I built my website from scratch and now get 150,000 uniques every month.
And now I can pull from all those experiences to show you what works -- and what doesn't. So you're going to learn from someone who not only "did it"... but also took the time to figure out how to teach it.
All I ask from you is -- take action.
That's what separates the A-list, well known sites from the forgotten ones.
So go back and review one more time the mindset you learned in this email. It's far more important than any traffic-boosting strategy or tactic you could receive.
I'm teaching these to you first because I want you to succeed. These are my true secrets.
Now get ready for some SPECIFIC tactics coming your way tomorrow. There are 3 Big Mistakes you need to know about..
