Craig Seaton A Coach With Solutions: You Can Afford Our SEO Service

Craig Seaton A Coach With Solutions: You Can Afford Our SEO Service:                                                          Widget: today date A few weeks ago I was talking with a small travel website ...




www.craigwseaton.com

You Can Afford Our SEO Service

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A few weeks ago I was talking with a small travel website owner that was interested
 in The Website Builder Pro's new SEO service for small businesses. His challenge, like
 most small business owners, was that he had a little bit of budget set aside for
SEO but he didn’t know what to do with it. He knew he needed SEO help but was also
 well aware that he couldn’t afford a year long contract with a big SEO company. He
 was pretty much stuck between a rock and a hard place—it was either take time he
 didn’t have to learn SEO or risk going with a cheap (and probably black hat) SEO
 firm in India. Website owners like him are exactly why we created the small
 business SEO solution.
There are a lot of small business owners that need SEO help, and I applaud them for
 trying to go about it in the best way possible. I know what it’s like to be a small
 business owner, strapped for cash and time at every turn. When every penny has to
be accounted for (and producing quick ROI), going with a cheap SEO provider seems
like a win-win. The site will get the SEO help it needs to succeed in the search
engines and the site owner doesn’t have to shell out a lot of money to get it
done—the whole process gets managed by someone else.
Here’s the problem though, when it comes to SEO you get what you pay for. Low costs
 usually mean low quality SEO. When I outline the whole process of building an SEO
 campaign from scratch to a site owner, many are surprised at just how much time
 goes into it. SEO may be “free” in that the tools don’t cost anything, but there
 is a lot of man-time going into a well-rounded SEO campaign that site owners don’t
 always expect. How hard do you expect someone to work when they are only getting
 $200 a month for their efforts? Would you expect your employees to work 40 hour
 weeks for $50? Why should an SEO firm be any different?
I firmly believe that a small business site owner needs to understand at least the
 foundation of a good SEO program, even if they don’t want to become an expert. Many
 site owners that I’ve spoken with over the years say they don’t have the time to
 learn SEO and my response is always the same—“You don’t have the time to invest in
 your long term success?” A business’s website is what brings in revenue, which in
turns pays mortgage bills and college tuition, buys groceries and braces—how can you
 not afford to learn the basics of SEO?
For small business owners that are looking to invest in SEO, I think it’s just a
 matter of changing your mindset. You may not have the budget of a big brand but
that doesn’t mean you can be successful with your SEO. If you can’t afford a full
 service SEO solution, than divide and conquer. Hire a reputable white hat SEO firm
 to optimize your site and develop a link building strategy and then implement the
 strategy on your own. The strategy will clearly outline what you should do every
step of the way, so even though you’re “going it alone” you won’t be stranded.
 Call www.craigwseaton.com @ 760.586-0552

Alleviating this Troubles involving Business SEO

 "The smart move is going with The Web Site Builder Pro, They work with you"

A few weeks back I had been chatting using a smaller travel business owner that has been serious
inside The Web Site Builder Pro’s fresh SEO service with regard to small establishments. His or her difficult task, like
many small enterprises, had been which he acquired a bit of budget set aside with regard to
SEO however he / she didn’t understand where to start from it. He knew he / she essential SEO aid however had been also
well conscious which he couldn’t have the funds for annually long contract using a massive SEO organization. He
had been virtually caught in between the steel along with a challenging place—it had been sometimes in your own time he / she
didn’t ought to understand SEO or even chance using an inexpensive (and possibly black color hat) SEO
company in The indian subcontinent. Web owners like your ex are usually exactly why we created the little
enterprise SEO option. The Website Builder Pro is a quailty, value first, proffessional company that understands the
small business man/woman can't afford the big boys so they make a huge mistake by going with a cheap company and end up getting
a cheap job done with no rise in the rankings or get hurt because they are a "black hat tactics"
There are tons involving small enterprises that need SEO aid, and I applaud these people with regard to
wanting to start it in an effective way doable. I am aware exactly what it’s like to become a smaller
small business owner, in a tight with regard to cash and occasion from each turn. When each anything must
end up being accounted with regard to (and creating speedy ROI), using an inexpensive SEO company appears
as being a win-win. Your website can get this SEO help it to wants to achieve this research
search engines and also the website owner doesn’t get to spend a lot of money to acquire it. We can't just after the big accounts, we want to help the smaller owners too
—the whole process obtains maintained by means of another person. A great company that understands this and will work with you is The Website Builder Pro is that company.
Here’s the condition although, with regards to SEO you get what we spend on. Minimal prices
commonly suggest low quality SEO. Once i describe the complete process of constructing the SEO
campaign coming from the begining into a website owner, some are surprised from what amount occasion
retreats into it. SEO could possibly be “free” for the reason that expense whatever, however presently there
will be a lot involving man-time entering the well-rounded SEO campaign that webmasters don’t
generally expect. Just how challenging can you expect anyone to operate once they are merely acquiring
$200 per month for their initiatives? Could you expect your personnel to operate 45 hours
several weeks with regard to $50? Why should the SEO company end up being any various? We understand you budget and will work with you for top quality, value first.
I securely feel that a company website owner must comprehend no less than this
foundation of an good SEO program like The Website Builder Pro, even if these people don’t would like to turn out to be a pro. Several
webmasters that I’ve verbal with in recent times claim these people don’t possess the time to
understand SEO and my reaction is always this same—“You don’t possess the occasion to buy
your long lasting achievement? ” Some sort of business’s website will be exactly what produces earnings, that in
converts will pay house loan costs and educational costs, will buy household goods and braces—how is it possible ? let The Website Builder Pro handle it all
certainly not have the funds for to find out basic fundamentals involving SEO? The Website Builder Pro teaches this....JUST TALK TO US.
Intended for small enterprises seeking to buy SEO, I believe it’s just a
subject involving transforming your state of mind. Will possibly not possess the budget of an massive model however
that doesn’t suggest you can be successful together with your SEO. When you can’t have the funds for a complete
service SEO option, The Website Builder Pro does this and when compared with break down and overcome. Retain the services of an experienced whitened hat SEO company
for you to optimize your web site and experience a web page link constructing approach after which apply this
approach all on your own. Your approach may obviously describe do the following each
action with the way, and so while you’re “going it alone” anyone won’t end up being stranded. Get coached for a month or two and buy the A to Z SEO package at www.TheWebsiteBuilderPro.com We have an option for you. 

 Now go get your free advertising now at   www.TheCustomerAdvantageinc.com

How to Use LinkedIn for Business 

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Since its launch in 2003, LinkedIn has become an invaluable resource for those on the job hunt, from recent graduates to professionals of any age. However, if you think that this social media platform is nothing more than a job board, you’re missing out on the largest professional network on the Internet (a pretty big space to dominate, if you ask us). With 187 million members around the world, including executives from all 2012 Fortune 500 companies, and 2.6 million companies with Company Pages, LinkedIn is no longer riding on the social media bandwagon. It’s driving the car. Read on to find out how your company can capitalize on its momentum.

• Create a Company Page. If you already have a personal profile on LinkedIn, you know how useful the platform can be for networking. When you create a Company Page, it not only allows you to connect with existing colleagues, but it also allows you to promote your business to potential customers. To best leverage your Company Page, write compelling, keyword optimized copy for the “Overview” and “Services” tabs, which are opportunities to “sell” your brand and its service lines to potential customers. And don’t forget to include a call-to-action, such as directing customers to your company website for more information.

• Participate in Group Discussions. Through your personal profile, you can join Groups and participate in discussions. This is the perfect opportunity to get involved in conversations about your industry – and to direct other participants to your company’s white papers, blog posts or articles related to the topic at hand. This “thought leadership” will reinforce your brand’s credibility as an industry expert.

• Respond to Questions in LinkedIn “Answers.” Another way that you can build credibility for your brand on LinkedIn is by answering questions posted by other LinkedIn users. For example, if someone is thinking about switching auto insurance companies, and you work for an auto insurance agency, it’s the perfect opportunity to jump in and let them know about the auto insurance rate comparison tool on your company’s homepage or to offer to email them a quote directly.

• Drive traffic to your website. This past July, LinkedIn released its new design, which, not surprisingly, looks strikingly similar to that of Facebook and Google+. There is also a lot of overlap in regard to the available features, such as wall posts that users can “Like,” “Comment” on or “Share.” These posts allow you to address timely news and events, promote a product or service line you offer or ask an engaging question to your audience.

Bird Food, Bird Cages, Bird Toys, At The Best Prices - Prevue Hendryx 485 Pet Products Feisty Ferret Home with Stand, Black Hammertone

Bird Food, Bird Cages, Bird Toys, At The Best Prices - Prevue Hendryx 485 Pet Products Feisty Ferret Home with Stand, Black Hammertone
The Prevue Hendryx 485 Bird Cage comes complete with ramps, shelves, and even a hammock to keep your fuzzy friend entertained and content. All the reviews bring this up!




This Prevue bird cage is featuring two large doors, you are able to easily access your petwhile ferrets can't open these "escape-proof" doors.



Platforms, grille and bottom tray are all easilyremoved for convenient cleaning. Castered stand provides portability from room to room while the space saver shelf holds toys, treats and supplies.



Our Feisty Ferret Home will complement any room in its black hammertone finish and measures 31-inch long, 20-inch wide, 41-1/2-inch high ( 54-inch high on stand) with 7/8-inch wire spacing.



This by far is the BEST deal out there!!! I've been cage shopping for my rats for 2 years & this is the best cage. There is no rubbery paint, or cruddy wires that bend & rust, but a very nice steel wiring & hammer-tone finish instead. It's easy to clean (pullout pan) & it's roomy; I'm 5'6", so you get the idea. It's a cage that you won't be embarrassed to put in your living room, that's for sure. Go ahead -look around in the stores, I'm SURE you won't find a better quality or price tag!



Prevue Pet Products Wrought Iron Select Bird Cage Black Hammertone 3151BLK

The Prevue Hendryx 485 has great size for the low bird cage price with tons of room for other bird toys, hammocks, dishes and anything else.

What really makes this Prevue 485 easy to love is the two front facing doors which makes everything easy to clean and access unlike some of the cheap bird cages we have bought in the past

It is so easy to put together with the PDF form from Prevue bird cage home page and once it's assembled it has a very sturdy feel to it and does not look or feel cheap

Another nice feature is the cage is lifted off the ground so the animal is never at ground level and the storage shelf is very handy.

wheels for easy moving and cleaning, even on carpet! so there is no heavy lifting at all, this was a feature we like about this prevue product for our Parrakeet and Lory.

The ramps and hammock included are actually pretty nice, not too slippery and just the right size.I highly recommend the Prevue Hendryx 485 because of al the above reasons. Cheap price helps too.



Prevue Hendryx 485 Pet Products Feisty Ferret Home with Stand, Black Hammertone (Misc.)

This cage is AWESOME for my two male chinchillas! They just love this cage so much. There is so much room for them to jump around, play, and eat.

The building part was awful. It seemed like none of the screws would fit. The instructions were horrible! I had to call my dad to come help put this thing together.

Despite of the horrible instructions and building, I rate this 5 stars. The happiness of my chinchillas make up for the frustration of trying to get it together.

I ordered this on a Friday evening and was on my doorstep 11:00 the next day. INCREDIBLE.

I highly recommend!!! I just hope you're mechanically inclined if you're putting it together yourself.



This review is from: Prevue Hendryx 485 Pet Products Feisty Ferret Home with Stand, Black Hammertone (Misc.)

This cage is great for my two ferrets, it gives them the space to be alone when they want to be, but still enough room to play when they want to play. My issue with this product was the instructions for putting the cage together. It took me two hours to put together because I had to figure it out on my own. Sure, it comes with directions, but you need a magnifying glass to see the pictures and the print is so light I could not see the instructions. Overall, it is a great cage though. My ferrets have not figured out how to escape from the cage which is GREAT. They seem much happier.

10 Reasons Why People Don't Visit Your Web Site

Craig Seaton at The Website Builder Pro is offering a free link Builder

today http://www.thewebsitebuilderpro.com Plus a free SEO book


1. You don't offer free original content. It's important
to give your visitors information they can't find any-
where else. If you're the only source for a certain type
of information, people will flock to your web site.

2. You don't offer free software. Most people like
to find good deals on software for their computers. If
the software is free, that is even better.

3. You don't offer a free contest or sweepstakes. It's
a fact, people like to win things. If you can fulfill that
need, people will stop by to visit.

4. You don't offer a free directory. Create a directory
of web sites on a particular topic that is related to your
target audience. People will visit because they will find
what they're looking for, all in one place.

5. You don't offer a free e-zine. Most people love to
get free information that they're interested in emailed
to them on a regular basis. This saves them time and
money.

6. You don't offer a free community. People like to
have a place were they can have discussions with
others on a particular subject. You could add a chat
room or message board to your web site.

7. You don't offer a free affiliate program. One of
people's basic needs to survive is money. When you
offer them a free opportunity to make money they'll
line up to visit your web site.

8. You don't offer a free online utility. When you offer
a utility that can solve a problem, people will visit your
web site. The utility could be a free autoresponder,
e-mail account, search engine submission, etc.

9. You don't offer free current information. Supply
news stories related to your web site. People want
up-to-date news on the topics they are interested in.
They will also be interested in visiting your web site.

10. You don't offer free samples of your product
or service. Have you ever been to a store and you
jumped at the chance to get a free sample of food?
This same concept will also attract people to visit
your web site

Bird Food, Bird Cages, Bird Toys, At The Best Prices - Birdfoodbirdcages.com

Bird Food, Bird Cages, Bird Toys, At The Best Prices - Birdfoodbirdcages.com

Acne Treatments Top Cures in 2012 - Acne treatment cure

Acne Treatments Top Cures in 2012 - Acne treatment cure

Reasons Why You Need To Blog

Blogs aren’t exactly the new kid on the digital marketing block, but boy, they sure do get the job done. Here’s why I think you should seriously consider adding a blog to your company’s website.

1. A blog shows visitors you know your stuff
Whatever your industry, potential customers probably want to know you understand it before they hand over their credit card number, or even call. If they can easily find some articles written by you and/or your staff that show your company’s expertise, they’re going to feel a lot more confident about spending their time or money (or both) with you.

2. A blog helps you get more traffic
Sounds good – maybe even a little too good to be true, right? Nevertheless, if you’re blogging regularly and well – or even kind of well – you’re bound to get some social media attention that will bring more visitors to your website. You may earn links from other sites, too. And then there are the SEO benefits inherent in any decent blog…

3. Blog = SEO, baby
The more content on your website, the better your odds of ranking highly in Google search results for the keyword phrases Google finds in your posts.
Search engines really look for each page of a website to be about one specific thing. Every blog post is a page, so if you want to rank for 50 different keyword phrases, you really need to have close to 50 different pages (such as blog posts) with each page dedicated primarily to a single keyword phrase.
You can’t hope to rank well in search engines for many keywords that matter for your business if your site has just a few pages such as Contact, About Us, Meet Our Team, and a home page that talks about all the various things you offer.

4. Blog posts are link bait
We’re sure you know that links from other sites to yours – also known as backlinks or inbound links – are an important factor for helping your site appear higher in SERPs (search engine results pages). And as you probably also know, it isn’t easy to get someone to link from their site to yours. (Unless you pay them, and we don’t recommend that.)
It’s unlikely that someone will want to link to your home page, or to a page about your product or services. But how about an interesting and insightful blog post about your industry? That might do the trick.
If you regularly put out interesting or helpful content on your blog, you will have a much easier time getting backlinks. Be a good example: When you see interesting or helpful content on someone else’s blog that’s relevant to one of your posts, do include a link to that blog. (They may return the favor!)

5. A blog is food for social media
Just like it’s hard to rank well without blog posts, it’s hard to get anyone to share a link to your website on Twitter, Facebook or Google+ if you don’t regularly blog about interesting topics.
If you can blog well enough that people start sharing links to your blog posts from their social media accounts, there’s nothing better. People like to share valuable articles with their networks, and these social media links will help your SEO. Social media mentions and links are a signal to Google and Bing that people consider a site valuable – and the search engines use that signal to help them rank websites in search results. Plus, you’ll get more direct visitors from the people who actually click those social media links.
For tips on creating blog posts more people will want to share in social media, read our post You Deserve More Blog Comments & Shares.
One more great thing about blog posts – they give you something to mention in your own social media accounts. Some days even the cleverest person runs out of new things to say.

6. Behold the CTR power of Google Authorship
Have you seen a search result like this? That’s called a rich snippet – a Google search result that isn’t just the plain ‘ol link with a little text below. When the author of a blog post is hooked up with Google Authorship, their blog posts will look like this in Google SERPs.
So what? Well, search results like this have a much higher CTR (click-through rate). MarketingTechBlog.com found that their posts with a Google+ portrait in search results were almost 5 times as likely to be clicked on in search results than links without it.
Read more about the importance of Google Authorship and how to set it up for your blog.

7. Unlike social media posts, you really do own your blog content – and you’re the one benefiting from it
For many business owners, the idea of giving up control is scary. But that’s exactly what you’re doing when you post content on a social network.
Facebook could decide that you’re violating their terms of service and delete your page. LinkedIn gets to decide which ads to place around your content. Twitter sometimes goes down and makes your tweets temporarily inaccessible. Pinterest could get bought by some company that doesn’t care about keeping the site working. The list of risks goes on.
When you put out great content on social networks, you get some benefits for sure – and so do the social networks. They get more pages in Google’s index, they can sell more advertising, and their valuation or stock prices could go up – all thanks to you and a few million others.
Now don’t get us wrong. Here at AboutUs, we definitely think social media is something businesses should be using. But we hate to see blogging overlooked when it has some serious advantages for almost any business.

8. Getting and keeping people on your site probably helps your business goals.
Do you want people to buy your product, call you about your services, fill out a lead generation form, or do something similar? If someone is reading a blog post on your website, the odds are much better that they will.

9. Blog posts have a longer shelf life
Email newsletters, tweets and Facebook posts are fleeting, and will likely be forgotten and hard to find a few days after they’re sent or posted. Your blog is a great place for more evergreen topics that will stay relevant and helpful weeks or months after they’re first published.
It’s certainly fine to blog about timely and current things, and we encourage you to do so. But make sure the important things you want people to see now and later are published on your blog.

10. Help with customer support
Do you keep getting the same questions from your customers? Why not turn each question and answer into a blog post? It will lessen the load on your customer support people, and make it easier for them to give more detailed answers quicker. It can also show prospective clients that you are serious about helping your customers.

11. Cred for author
Do you want your CEO to be seen as a thought leader in your space? Do you want to give your employees some publicity? Writing for the company blog and getting a byline can give employees (including the CEO) some street cred, and probably a warm, fuzzy feeling. Bonus points for having each author create or enhance their Google+ profile, and for assuring they have Google Authorship status (more about that here). (Do NOT post everyone’s blog posts as Admin…we’re begging you.)

12. Blog comments – and commentors – are gold
One of the great features of blog posts is that they allow readers to leave a comment. This conversation is invaluable. It can give you ideas for your new product, next blog post, a better customer service process, or something else important to your business.
Because it takes time and effort to comment on a blog post, anyone who does is probably worth taking a look at. Are they a prospective client or business partner someone should follow up with? Is the commenter someone you should follow on Twitter? Is he or she a customer you should reach out to, maybe to offer support or ask for a testimonial?

Yes, Your Company Needs a Blog – 13 Reasons Why - AboutUs

Yes, Your Company Needs a Blog – 13 Reasons Why - AboutUs

How do I get people to my site?

Here is, by far, one of the most common questions I get:Short of me saying "Just hire Me"

 

"I just started a new business. How do I get people to my site?"

 

Another great question from our community... because it's true -- the hardest part about traffic building is getting to your first 1,000 visitors and keeping the momentum going after that.

 

Today you get your answer. If I started a new site, here's exactly what I would do to get my first 1,000 visitors:

 

The first thing to understand is there's an easy way and a hard way to jump-start your traffic. 

 

In the old days, your only choice was to take the slow route: build links to get search rankings, grow your prominence on forums, and other things like that. These were and still are good, but they take time. 

 

And I find that, when you're just starting, the key to keeping motivated is to see quick results. And today that is much easier because you've got sites like Facebook and Twitter with millions and MILLIONs of users on them every day. 

 

(Plus, as an added bonus, it is easy to find people in your target market on them, too. Jackpot.)

 

So the easiest way to 1,000 visitors is by focusing time and energy into building your Twitter and Facebook profile. 

 

With Twitter do the following:

========================

 

1. After you create your profile start following other people and companies in your industry.

 

2. Perform keyword searches on Twitter for keywords related to what you do. Also start following 100 to 200 of those people each day.

 

3. Start tweeting about topics related to your industry (don't just tweet about things on your website).

 

4. You'll notice that after a few days 20 to 30% of the people you follow will follow you back. You can start manually unfollowing the people who don't follow you back or if you don't have the time you can use a service like Tweet Adder which can do this for you in an automated fashion.

 

5. Start participating on Twitter by tweeting at people in your industry and retweeting some of their tweets.

 

6. At this point you should have been on Twitter for more than 5 days and now you can start tweeting about your company and content. Make sure you aren't doing a hard sell and that 80% of the time you are still tweeting about stuff that isn't related to your company.

 

FaceBook

                                                                                                                                    The Website Builder Pro

=============

 

1. Friend thought leaders in your industry. Although a large percentage of the people will not accept your friend request, at least 10% of the thought leaders should.

 

2. Start engaging with your audience by posting stuff on your wall. The stuff shouldn't be about your company, but more so about industry news and events related to your sector.

 

3. To create the most engagement post things that are short and during times you think your "target friends" are online.

 

4. Start commenting on your friends' wall and like messages that you like within your feed.

 

5. Start asking questions on your wall. These questions should be related to your industry. By asking questions you'll start to see more engagement from your "target friends".

 

6. After a week of engaging more heavily on Facebook you should start seeing more friend requests. Instead of turning away people you don't know, accept them as they could be a reader or your website or a potential customer of your product/service.

 

7. At this point you should be posting information about your company 30% of the time. But, again, don't hard sell your product... only do soft pitches.

 

8. After you spend a month or so building up your Facebook and Twitter presence it shouldn't be hard to get at least a few thousand visitors to your website just from these 2 traffic sources.

 

And that's all there is to it. It's not rocket science (anyone telling you otherwise is trying real hard to sell you something). 

 

Building on that, the REAL key is to understand how social media fits into your overall traffic strategy.

 

And that's what I will explain tomorrow.

 

And let's not forget, If you'd like to be considered to hire me to help you with your online marketing, apply at http://wordofmouyhmarketting.com I'll be selecting a company shortly.

CraigWSeaton@yahoo.com

Why Content Marketing is the New SEO

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SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

But there is one big issue, it’s hard to scale all of this. Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

So how do you build thousands of links naturally and get thousands of social shares? Through content marketing.

Content marketing is the cheapest and most effective way to do SEO these days. Not only does writing highly quality content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus your content will naturally get shared on Twitter, Facebook, Google Plus and Pinterest.

My content marketing experience

I’ve always built my organic search traffic through content marketing.Why you may ask? It’s cheaper and it provides faster results.

We were able to launch The WebsiteBuilderPro and get over 100,000 monthly organic visitors in less than a year, just through blogging and creating infographics. We didn’t build 1 link manually… we just spent our time and money on content marketing.

 Google drives around 90,000 visitors a month to the blog, and I didn’t have to manually build 1 link. I just wrote a lot of high quality content.

If you don’t think content marketing is the new SEO, lets take a look at the numbers:

Content marketing by the numbers

 An infographic on average costs us $600, which means we have spent $25,200 on infographics in the last 2 years.

Within a 2-year period, we’ve generated 2,512,596 visitors, and 41,142 backlinks from 3741 unique domains all from those 47 infographics.

And from a social perspective in the last 2 years the infographics have driven 41,359 tweets and 20,859 likes.

If you decided that you want to buy 2,512,596 visitors, it would cost you $125,629.80 if you paid 5 cents a visitor. If you bought 41,142 links from a service like Sponsored Reviews at a rate of $20 a link, you would have spent  $822,840. And that wouldn’t even give you high quality links. We naturally got from sites like Huffington Post and Forbes.

If you want to buy 41,359 tweets, it would cost you $82,718 assuming you paid 2 dollars a tweet. It would also cost you an additional $41,718 if you paid 2 dollars a like.

In total, if you were trying to game Google and get the same results we did at KISSmetrics, you would have spent a total of $1,072,905.80. Now that’s a lot of money… especially if you compare that to the $25,200 we spent to create the infographics.

The big difference between content marketing and paid SEO

There is one huge difference between paying to do all of the things above versus spending the money on content marketing. Can you guess what it is?

Nope, it isn’t the price difference of $1,047,705.80. Guess again…

Content marketing doesn’t get affected by algorithm updates, while paid SEO does. Search engines can tell when you provide value, and in the long run that’s the kind of stuff that they want to make sure that stays high in the rankings.

So instead of investing in short term solutions that may increase your overall rankings and traffic, invest in the long term solution of content marketing.

Conclusion

Now that you know content marketing is the new SEO, spending money on it doesn’t guarantee results. Over the last few years I’ve tested a lot of different types of content and certain types produce better results than others.

• Detailed content – short blog posts tend to get less links than detailed content that is thorough. Don’t try to replicate what Huffington post does by producing hundreds of new pieces of content each day… focus on quality.
• Digestible infographics – if you can make complex data easy to understand in a visual format, you can get millions of visitors to your website.
• Social profiles – a key requirement to a successful content marketing strategy is owning powerful social profiles. Make sure youbuild up your Twitter and Facebook profiles. You’ll need them to spread your content.
• Collect emails – make sure you have email opt-in forms in your sidebar and potentially leverage popups to collect even more emails. If you have a solid email list you can always email them every time you publish a new blog post or content piece. This is an easy way to kick start the virality process.
• Be consistent – if you can’t publish content on a regular basis, no matter how good your content is, it will be tough to get a good ROI out of your content marketing. Make sure you publish content on a regular basis.
• Headlines matter – no matter how good your content is, if you can’t write attractive headlines, no one will read your content. Learn how to write good headlines.

So what do you think about content marketing? Do you think it is the new SEO?  

6 Branding Approaches They Forgot to Teach You in Business School

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Do you have all the basics of branding in place, but you are still struggling to create even a dent in your competitor’s market share?

Most companies don’t get branding… and for the ones that do, it’s often not enough. But if you don’t figure out how to climb out of the clutter and ahead of your competition, your company will fail.

So what can you do? Study the following six companies and the branding lessons they learned as they overcame the obstacles in their markets.

Lesson #1: Start with why

Too often companies start their branding journey by building a product they hope will change people’s lives. They've spent thousands of hours in research and development on an idea, but when they ship, the product flops.

Let’s look at Apple to learn why that is. Instead of the typical what-how-why advertising message, Apple has always promoted the why first. They've promoted the reason behind why they exist. You can imagine them saying this: “Apple exists to challenge the status quo. We emphasize beautiful design. And we make computer devices.”

That’s totally different than if they said, “Apple makes computer devices. They are beautifully designed. We exist to challenge the status quo.”

One starts with the why…the other one ends with the why. This is one of the reasons that Apple is innovative year-after-year and is one of the biggest companies in the world.

In fact, they've been trading places as “world’s biggest company” with Exxon for the last several months.

Apple established a movement based on their why and created a following. They enhance the deal by creating beautiful and useful products… so sales rush in year after year.

The lesson is that when everyone involved… from the founder all the way down to the customer… knows exactly why your company exists, then you create a meaningful way for people to see your brand, instead of just another company wanting to make millions.

So, what is your company’s why?

Lesson #2: Never forget the past

In today’s startup economy, most companies don’t have a lot of history since they are younger than four years or so. But if you’re company is only ten years old, it’s dangerous to forget your past when you are planning for the future.

Let me show you what I mean.

The company Blinds.com tries to stay rooted to their history in a number of ways:

• They hung streets signs from the ceiling with the names of the city/street of all their offices. This even includes the addresses of companies they’ve bought.
• They named one of their meeting rooms “Laura” since the business started as a brick-and-mortar business called “Laura’s.”
• They named another meeting room after their first website they started back in 1996: NoBrainerBlinds.com.
• They named yet another meeting room after their first real location. That meeting room is called “The Alley.”
• They displayed all of the articles written about the company during it’s 16 years of being in business.

If you are part of a company with history it’s important you understand that history and communicate it to all of your employees.

And don’t forget, that foundation includes the why behind your history—it reflects who you are. Neglect to communicate your history and you threaten to weaken a powerful tool to strengthen your brand.

Lesson #3: Create your own market

Jumping into an existing market can be near-impossible. If it’s a competitive or shrinking market you may never succeed. If you truly want to succeed, you need to create your own market.

Way back when e-readers were nothing but a fuzzy concept, Amazon jumped into the market giving early adopters something to play with:

A lot of people felt like they were stupid for taking such a risky move, but they aren’t saying that now with the rise of the e-reader.

And even though the Kindle Fire didn’t turn out to be as great as people hoped and publishers and libraries continue to give Amazon trouble about their privacy and pricing policies, there is no doubt that Amazon… because they created their own market… will dominate it.

What’s the lesson for you? Look for markets like you were a value investor… find markets that are under-valued but have promising growth.

Lesson #4: Rebrand to avoid confusion

When some companies branch out into two or more business lines instead of one, they often run into problems. The problem arises when their name doesn't fit the new line of business.

This is kind of what happened to Formspring, a company that launched a popular social media product that attracted a different user base than its form-building product that is more geared to businesses.

It was easy to cause confusion between the two products so the company decided to re-brand itself. That’s not an easy task since the former name was pretty popular among the costumers.

What the company decided to do was create an infographics that taught users how to create the perfect landing page with their new brand.

The key to success was that they made something that educated their customer. In the end, more than 100,000 people shared the infographics through StumbleUpon in the last year.

What can you learn from this lesson? Try to make your products as distinct from each other as possible. And if you do end up with brand confusion, don’t be afraid to re-brand.

Lesson #5: Create an awesome user experience

Most products will be so similar to each other that you need to figure out a way to make them very different. And one of the easiest and less-expensive ways to do that is by creating an awesome user experience. It doesn’t matter if you are selling mopeds or haircuts, you need to make your customers feel like every interaction with you is what makes youdifferent.

Look at the iPhone and how it entered into a crowded market. Cell phones were all basically the same before Apple entered the market. Because Apple’s why is built around “challenging the status quo” they created a user experience that absolutely blew away the competition.

This all started with the iPod. Apple floated a minimum viable productout into the market to see how it would be responded to. People went crazy over the iPod so Apple figured that the iPhone, which would cost more to create, wouldn’t be such a gamble. They were right.

How can you create an awesome user experience? Start by looking at the customers of your competitor and see what they are missing from their experience. And the nice thing about user experience is you can go after big competitors without having their deep pockets.

Lesson #6: Stay edgy

You would never think that a 216-year old whiskey company would try to go after the women’s market, but that’s exactly what Jim Beam did.

The company wants to get more nimble and act like a start-up rather than a huge company. The key to making that change was looking into a market that most of their competitors were neglecting.

Check this out too

What was that market? It was women. Most of the big spirits companies did not give any attention to women, even with products like vodka where women made up half of the market. The thinking was to advertise to the men and the women will follow. In order to stay edgy, Jim Beam decided to treat them as a profitable market.

What the company ended up doing was adding more brands to their product lines, including a margarita variety called Bethenny Click Here! that’s a number one selling brand.

The Website Builder Pro: Your Greatest Potential EVER!

The Website Builder Pro: Your Greatest Potential EVER!: Mark your milestones on the Calendar as we go! Wow, Absolutely Amazing. It is happening compoundingly fast! Pre-Launch and now we just...

Your Greatest Potential EVER!

Mark your milestones on the Calendar as we go!

Wow, Absolutely Amazing. It is happening compoundingly fast!
Pre-Launch and now we just passed the 275,000 subscriber mark. At this pace we may just beat our target of 10 million subscribers first year!
I want to thank you for validating what I knew
to be true. Whenever given the opportunity and mechanism to do so, people are good, kind and supportive.
You do make a difference, imagine the lives you are about to touch. This is your company too if you CHOOSE. It is simple, all you have to do is GIVE. You may not know it yet, but right now you are a part of something that will make major history. The formation of a company that changes more lives than ever in a very short period of time. All moments have led to now!
If you are visionary enough and can learn to trust a little more you will know what win-win means. History!
Why?
We’ll be the first company to go to a Billion dollars in sales in the time frame we do, and it will be done with VALUE given first (it’s sad that this is so unique in our marketplace today).
We will be the single largest most philanthropic company in history. We will be the example to build a company by. Finally, no limitations on you!
Why?
We give first! Value proven! It’s free to join with no forced purchase structure, inventory or capital outlay. Here, you will use your intellectual capital to create value and BE self reliant.
No geographic boundaries. Share where you want, when you want!
We are counter intuitive to business. Matter of fact some of you still think this is too good to be true. Get used to it, Accept a new home!
I will prove it to you. This is true! I am giving a gift and as you know, I have received nothing in advance, it is funded by me. My time is heavily invested (nearly a solid year of 10+ hrs a day and 1000s of hours by others involved, nearly a skillet to the head by my wife).
So here is the deal, we are in pre-launch …
Be patient, full launch is imminent.
It is rather foolish to think at this point this won’t work don’t you think? I mean, first off… you have no risk. I will say, the only risk is if you don’t share this.
We will go to 10 million subscribers rather quick. The value we will provide to you and the world is much much more than just a coupon 50% discount. That was only to get your attention. We have things in the works that will knock your socks off and its all FREE!
Why am I doing this and why should you do more now too?
No matter where you are worldwide, you must realize the heart of your country is in the jobs that come from small business. We will reverse the funnel of outsourcing and rebuild communities all over the world. And the more successfully we do this, the more successful we all are!
Reach out and meet your neighbor. Do you know your neighbor next door (on each side). You should.
Build relationships because that is what makes EVERYTHING POSSIBLE!
Let’s get back to basics. Trust, Integrity, Honesty, Inspiration, Support, Encouragement. All the things You know in your heart to be true and missing.
I see the lights coming on and excitement in people, the Optimism coming back… All from TCA and YOU! This is a major pivotal point in our time; You must realize how important your involvement is.
Thank you.
www.craigwseaton.thecustomeradvatage.com        http://viralcalculator.com

Sign up now and be ready for the launch....I mean really the whole deal is free, if their was a dollar ask for I'll pay it. WIN WIN GUARANTEE...DID YOU PLAY WITH THE VIRAL CALCULATOR? 

 Check it out here................................................and sign up here..................it's a no brainer

The Customer Advantage is Free - Sneak Peek of New Interface

The Customer Advantage is Free - Sneak Peek of New Interface This is what The Customer Advantage

is working on with their new interface. You will find training on here and you can listen to a lot of past calls along with training material.

I know some of you are frustrated with the time and the merchants you have talked with you feel you integrity is damaged. I know the feeling. I have stayed in touch with all of mine and assured them the wait will be well worth it.

Keep them excited by telling them we are also going to be able to make them go viral, but I would only use that statement with clients that heave been put on hold.

Hang in there, I am and I'm no where near jumping ship

Experts AgreeThe Customer Advantage is Best Model For Business Ever

The Customer Advantage is a new company in prelaunch. The company is being virally marketed as a grassroots alternative to Groupon and Living Social
which will share revenue with members. Reps for The Customer Advantage will market to businesses with a ‘zero risk, zero out-of-pocket’ pitch that
promises the business there is no cost unless the business offer is presented to them by a customer.The Customer Advantageinc is offering free sign ups, but
 all sign ups must be through a referral.
New members receive a replicated web page for referrals. Commission is currently based on a 5% override on the purchases of all referred members, for
five levels. When members enroll a new business, the commission is to be 2% of all sales made through offers by that business.
At this time no daily coupons are yet being offered with no date set for the launch of the coupon feature.
A lot of folks have asked this question because how can a company pay commissions without charging a membership fee. You really need to have a good
understanding of the business model and I have to say it took me a few days to get it. This was before we had the videos that are available now. Please
take the time to watch the video underGroupon Vs The Customer Advantage article on our site.
Now John Milanoski, the owner, challenges anyone to find a whole in this business model, and I haven’t been able to find one. It’s completely free to join
and market and they will never ask for a dime from it’s members.
For businesses, they can use their services with no cash out of pocket and get paid after the campaign is done.As a free member you will get deals for
your area starting in the States first but plans to grow around the globe as the membership grows. For those outside the States, you can promote the
company to others and earn commissions. There just won’t be offers for your area to begin with.
The Customer Advantage is Taking The High Road
                    
TCA is FREE (to members and businesses)
TCA is open to anyone over 18 (individuals, businesses, not for profits, churches, Clubs, etc…)
TCA requires no inventory. 
TCA does not require you to sign up for auto ship. 
TCA has no sales quota you have to meet in order to be paid.
TCA has no geographic boundaries (within the areas the company is currently active).
TCA has mass appeal (it’s just about every product you can imagine)
TCA is the Ultimate Value because…You only make a purchase when YOU find something you like or want.
TCA products are not inflated to facilitate rewards, they are deflated (you’ll save 50% or better on all types of products and services from local and
national companies).
TCA is a win win Value is delivered first then rewards are delivered.
TCA rewards you in direct proportion of the results produced.
TCA benefits multiple people with the same transaction you would normally do. As a member, even at the most simple level, you are making a difference.
You are saving 50% or better on items you want. 
You simply share and this may develop into extra income for you and those you share with (far beyond just the people you initially share with).
You are helping local small and medium businesses. 
You are helping create jobs locally. 
You are benefitting non-profit groups (schools, clubs, churches etc..).
You feel good because it is completely win win win. You, friends, businesses and non profits. All for something you can easily love to do
(buy products you want at 50% or better savings). It’s no wonder over 80,000 people enrolled in the first 90 days!
Experts agree this is the best model for dong business EVER!
www.TheCustomerAdvantageinc.com   Craig Seaton Face Book Fan Page